Good design is about making other designers feel like idiops because that idea wasn't theirs.
German designer
Helmut Schmidt (c. 1995)
Hamburg
Design is not just what you see, but what you make others feel and experience.
American graphic designer
Paula Scher (c. 2002)
New York
The public is more familiar with bad design than good design.
Modernist designer
Paul Rand (c. 1980)
New York
Design is a plan for arranging elements in such a way as best to accomplish a purpose.
Architect & designer
Charles Eames (1972)
Los Angeles
Every great design begins with an even better story about why it exists.
Graphic designer
Aaron Draplin (c. 2015)
Portland
Design is where science and art break even and balance out perfectly.
Design theorist
Robin Mathew (c. 2008)
London
Good design is all about making other people feel comfortable and understood.
Digital design pioneer
Clement Mok (c. 1999)
San Francisco